OFW Speak

SEO or Search Engine Optimization Specialist is the one tasked to do in-depth offsite and onsite optimization of a site to make it highly visible in search engines like Yahoo, Bing and most especially Google.

For starters, onsite optimization is a basic know-how of what keyword or keywords should a page be ranking for. With that, the SEO specialist will make sure that the h1 to h6(if applicable), meta keywords, meta data, and anchor texts are all properly done according to a defined keyword or sets of keywords.

As long as you are not optimizing your own site or page, then that is called offsite optimization. Usually it is called link building, back linking, link wheeling, or reputation management. Since search engines, most especially Google, rank the importance of a page depending but not solely on the number of links pointing to the page that is to be optimized. Every link is counted as a vote.

Are you for it?

In my experience, it was a cool experience to see your website rank in search engines. It is also cool seeing its SERP(Search Engine Result Page) rise as well as its PR(Page Rank).

But then again, you must be ready for a bunch of repetitive tasks. It is quite boring as it goes. So I switched to a more unpredictable-dutied job position.